Planning your upcoming photo session? Whether you’re booking family portraits, senior photos, or a brand session, choosing what to wear can feel like the hardest part. Don’t worry — I’ve got you covered! After photographing hundreds of sessions all around Sonoma County — from golden vineyards and redwood trails to cozy downtown corners — I’ve put together my go-to style guide to help you look and feel your best.
Start with the Setting
Think about where we’re shooting.
Is it open fields in Sebastopol? A coastal bluff near Bodega Bay? Your favorite coffee shop in Santa Rosa?
Your location sets the tone — and your outfits should complement it.
Soft, earthy tones like cream, sage, rust, and denim photograph beautifully in natural Sonoma light. If we’re downtown or shooting a brand session, clean neutrals or classic monochrome looks great against modern backdrops.
Keep It Coordinated (Not Matching)
For families especially — skip the identical white shirts and jeans look! Instead, coordinate colors that flow together. Think “same palette, different shades.”
For example:
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Soft blue, taupe, and cream
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Olive, rust, and beige
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Dusty pink, white, and denim
Textures like linen, knit sweaters, and flowy dresses photograph beautifully and add depth.
For Families
Your family session should feel relaxed and joyful — not stiff or over-posed.
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Choose clothes you can move and play in.
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Leave phones and wallets behind for clean pockets.
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Bring a few small snacks and water for the kids.
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Most importantly: don’t stress about “perfect” smiles. I’ll guide you through prompts and games that bring out your family’s real laughter and connection.
For Seniors
Senior photos should reflect who you are right now — confident, stylish, and uniquely you.
Bring 2–3 outfits:
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A casual look (jeans and a tee or favorite outfit you’d actually wear)
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A more polished look (dress, button-down, or something special)
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Something personal — a hobby, sport, or outfit that shows your personality
Think layers, simple jewelry, and clean shoes.
And yes, bring your pet or your favorite playlist — we’ll make it fun!
For Brand + Lifestyle Sessions
If you’re booking a brand or small business session, think about your visual identity.
- Wear what aligns with your brand colors and message.
- Keep patterns minimal — solids and subtle textures look professional.
- Bring props that represent your work (a laptop, coffee mug, camera, tool kit, or floral bouquet).
- Consider hair and makeup for a polished, camera-ready finish — it’s worth it!
These sessions are meant to tell your story — not just what you do, but who you are behind the brand.
Bonus Tips
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Try on outfits a few days before your session to avoid surprises.
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Steam or iron pieces ahead of time.
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Stay hydrated, get rest, and bring lip balm or powder for quick touch-ups.
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Most of my sessions are timed for golden hour — that dreamy, glowy Sonoma light — so just show up ready to enjoy the moment!
Check out this quick guide for even more tips to help you prep for a successful headshot or brand session — [click here!]
Your Sonoma County Photography Experience
Whether we’re photographing your family in Healdsburg vineyards, your senior portraits under redwoods in Occidental, or your brand session in downtown Petaluma — my goal is always the same: to create timeless, true-to-color images that feel natural, joyful, and you.
If you’re searching for the best Sonoma County photographer for family, senior, or brand sessions — I’d love to work with you.
I’m based right here in Sonoma County and photograph all around Santa Rosa, Sebastopol, Healdsburg, Windsor, Petaluma, and the coast.
Ready to Book Your Session?
Check out my current availability or join my email list for seasonal session openings and flash sales.
👉 hollybrosephotography.com
